Question 1

What is Google ADX?

Accepted Answer

Google ADX (Ad Exchange) is a programmatic advertising platform that connects publishers and advertisers in a real-time auction-based marketplace. It allows publishers to monetize their digital ad inventory and advertisers to reach their target audience efficiently.

Question 2

Why can't a publisher go directly and get access to Google AdX?

Accepted Answer

Obtaining direct access to Google AdX can be a complex process for publishers. Google AdX is a premium programmatic advertising platform that requires publishers to meet specific eligibility criteria and go through a rigorous approval process. Some of the reasons why publishers may find it challenging to gain access to Google AdX include:

Minimum Traffic Requirements: Google AdX typically requires publishers to have a significant volume of monthly traffic to qualify for access. Meeting these traffic thresholds can be a barrier for smaller publishers or those in the early stages of their digital business.
Ad Quality Standards: Google AdX upholds strict ad quality standards to ensure a premium and safe advertising environment. Publishers must adhere to these guidelines and have robust measures in place to prevent issues like ad fraud, inappropriate content, or policy violations.
Technical Integration: Integrating with Google AdX involves implementing and configuring complex ad tags, setting up proper targeting options, and optimizing the ad inventory. This technical aspect requires expertise and knowledge of the Google Ad Manager platform.

By partnering with Mahatat, publishers can overcome these challenges and gain access to Google AdX through our comprehensive AdX service. We handle the entire process, from account setup and integration to ongoing management and optimization. Our experienced team ensures that publishers meet the eligibility requirements, maintain ad quality compliance, and receive dedicated support throughout their journey.
This streamlined approach saves publishers valuable time and resources, allowing them to focus on their core business objectives and content creation, while benefiting from the revenue-generating potential of Google AdX.

Question 3

How can Mahatat help me with Google ADX?

Accepted Answer

Mahatat offers Google ADX services that empower publishers to maximize their ad revenue potential. We provide the expertise and tools to help you connect with premium and ultra-premium advertisers like Emirates Airlines, Qatar Airways, and Disney, expanding your monetization opportunities.

Question 4

What are the benefits of using Mahatat's Google ADX service?

Accepted Answer

By partnering with Mahatat for Google ADX, publishers can unlock numerous benefits, including access to high-quality advertisers and brands that are difficult to reach independently. This can result in higher CPMs, increased ad revenue, and improved overall monetization performance.

Question 5

How does Mahatat connect publishers with premium advertisers?

Accepted Answer

Mahatat has established strong relationships with premium and ultra-premium advertisers across various industries, including travel, entertainment, and more. Through our Google ADX service, we can connect publishers with these coveted advertisers, providing them with valuable opportunities to showcase their content and generate higher revenues.

Question 6

Can Mahatat help optimize my ad placements and performance?

Accepted Answer

Absolutely! Our team of ad experts has extensive experience in optimizing ad placements and performance. We can provide guidance on ad formats, ad placements, targeting strategies, and more to ensure your ads generate maximum impact and revenue.

Question 7

How can I get started with Mahatat's Google ADX service?

Accepted Answer

Getting started with our Google ADX service is easy. Simply reach out to our team, and we will guide you through the process of connecting to Google ADX and optimizing your ad inventory. We will work closely with you to understand your goals and help you achieve success in monetizing your digital content.

Question 8

What support and assistance does Mahatat offer throughout the process?

Accepted Answer

Mahatat provides dedicated support and assistance to our publishers. Our team will be available to answer your questions, provide technical guidance, and offer strategic recommendations to help you optimize your ad inventory and maximize your ad revenue potential.

Question 9

Is there a minimum traffic requirement to qualify for Mahatat's Google ADX service?

Accepted Answer

While there is no specific minimum traffic requirement, higher traffic volumes generally present more monetization opportunities. However, we are open to working with publishers of all sizes and can help you explore the best options based on your unique circumstances.

Question 10

How does revenue sharing work with Mahatat's Google ADX service?

Accepted Answer

Revenue sharing terms and agreements can be discussed during the onboarding process. We believe in fair and transparent partnerships, and our revenue share arrangements are designed to ensure that both publishers and Mahatat benefit from the collaboration.

Question 11

Can Mahatat help me with other aspects of ad monetization?

Accepted Answer

Yes, in addition to Google ADX services, Mahatat offers a range of publisher ad empowering services to help you optimize your ad inventory, improve user experience, and increase revenue. Our holistic approach ensures that you have access to comprehensive solutions to enhance your ad monetization efforts.

Please feel free to reach out to our team for further inquiries or to discuss how Mahatat can assist you in maximizing your ad revenues through our Google ADX service and publisher ad empowering solutions.

Question 12

What is the revenue sharing model for Mahatat's Google ADX service?

Accepted Answer

Mahatat operates on a bracketing approach for revenue sharing based on the Publisher's total revenue generated. The revenue sharing details are as follows:

a. 10% share from Publisher's total revenue for months where revenues are up to USD 500,000.
    b. 7.5% share from Publisher's total revenue for months where revenues are above USD 500,000.

Question 13

What are the payment terms for the revenue share?

Accepted Answer

Mahatat follows NET30 payment terms, which means the Publisher will receive the revenue share within 30 days after the end of each month.

Question 14

What is the scope of services provided by Mahatat?

Accepted Answer

Mahatat offers the following services under the Google ADX agreement:
Providing access to Mahatat's Google Ad Exchange for monetizing Publisher's mobile applications.
Managing the Publisher's in-app inventory through Mahatat's GAM (Google Ad Manager) account via AdX.
Ad Operations team managing and optimizing UPR (Unified Pricing Rules) for revenue uplift.
Optimizing GAM/AdX using Dynamic allocation to achieve the best CPM for the Publisher.
Granting the Publisher access to Mahatat's GAM account for pulling reports.

Question 15

Are there any policy compliance requirements for the Publisher's mobile applications?

Accepted Answer

Yes, Publisher's mobile applications must adhere to Google Ad Manager and Google Ad Exchange Platform and Program policies, as well as Google Publisher policies. These policies govern various aspects, such as the frequency of ads shown, placement restrictions, and overall compliance with advertising guidelines.

Question 16

What happens in case of policy violations or fraudulent activities?

Accepted Answer

It is the sole responsibility of the Publisher to resolve any policy violations flagged for their apps/properties. Mahatat cannot provide support in resolving policy violations. Additionally, in the event of high fraudulent activity found on the Publisher's apps/websites, Mahatat has the right to terminate the contract and withhold the revenue earned through invalid traffic.

Question 17

Can the agreement be terminated?

Accepted Answer

Yes, either party can terminate the agreement with a prior 1-month written notice of termination.

Question 18

Are there any liability clauses?

Accepted Answer

As part of this voluntary agreement, neither party will hold the other liable for any wrong-doing in the event of third-party complaints or lawsuits related to the Publisher's mobile applications.

Question 19

How long is the agreement valid?

Accepted Answer

The terms in the agreement are initially valid for 1 year from the date of signing and can be renewed after each year.

Please feel free to contact us if you have any further questions or concerns regarding Mahatat's Google ADX service and publisher ad empowering solutions.

Question 20

Does Mahatat provide any financial assistance or credit card facilities to publishers?

Accepted Answer

Yes, Mahatat offers US-based American Express cards to help publishers with their online activities such as marketing and promotions. The available card options are as follows:
Gold Card: $100 USD annual fee.
Platinum Card: $700 USD annual fee.
Green Card: Free of charge.

Question 21

What is the credit limit for the Mahatat-issued American Express cards?

Accepted Answer

The credit limit for the Mahatat-issued American Express cards is set at 1 month of the average publisher's revenue. This ensures that publishers have sufficient credit to support their marketing and promotional activities.

Question 22

Is there any retention or penalty policy related to the credit cards?

Accepted Answer

Yes, Mahatat retains 10% of the monthly revenues as a security for the credit cards and penalties. This retention serves as a safeguard against any potential contractual breaches or early termination of contracts. However, if the contract reaches its 1-year duration, the 10% that was held monthly will be paid back to the publisher.

Please note that the Mahatat-issued American Express cards are provided as an additional service to support publishers in their online activities. Feel free to reach out to us for further details or clarifications regarding the credit card facilities and related policies.

FAQs

Frequently asked questions